Understand the valuation
Start with today’s value, the valuation narrative, and the seven current booster scores.
Before the PDF
Explore how each value booster changes the company valuation, then focus on the strategic actions with the highest expected impact.
Mock valuation dataset
Neighborhood bakery with catering upside and owner-dependent operations. Revenue: $1,250,000. Earnings basis: SDE at $180,000.
Understand the valuation
Start with today’s value, the valuation narrative, and the seven current booster scores.
Find the potential
Play with the dials and see how one or more boosters change the exit price.
Lock the dials
Freeze the selected target so ATV can calculate the required power plays.
Study the matrix
Review the highest-impact opportunities by value and effort.
Get the reports
Use the Snapshot and Playbook for the full explanation, sequence, and evidence plan.
Step 1
Memphis Main Street Bakery is currently valued at $348,120 using $180,000 in normalized SDE and a conservative 1.93x multiple for the Hospitality and Food category. This first number is not the upside case. It is the baseline view of the business today, before assuming operational, customer, growth, team, or profit improvements.
Current Valuation
$348,120
This is the baseline number before tuning any future improvement assumptions.
Seven Value Booster Scores
Click any booster to learn what it means.

Competitive
Edge
Score
5

Client
Loyalty
Score
4

Revenue
Rhythm
Score
3

Growth
Momentum
Score
4

Operational
Flow
Score
4

Team
Capability
Score
3

Profit
Power
Score
4
The dials unlock in Step 2 after the baseline valuation and booster concepts are clear.